The primary goal of the foundation is to enable Macedonian artists and designers by announcing local competitions once a year to get an opportunity to design a watch under the brand Swatch with some local authentic Macedonian story. This way by using the global brand as canvas, we want to enable young artists, designers, and illustrators from this country to establish themselves in the world and jointly to show that Macedonia has a great many creative stories waiting to be told.
The idea is to create a selected collection of watches with every chosen design and the funds from their sale will again be intended to support young artists in accordance with the Statute of the Foundation. This way, we want to create a self-sustaining eco system that will support creativity through creativity aiming to enrich our everyday life with more colour, beautiful moments and sighs.